I learned a lesson in sales from a street vendor in Pondicherry, India. When I asked, “what can I get for 200 Rupees?” she arranged a beautiful set of handmade drawstring bags and said, “this is 400.”
Show people what they want, not what they think they can afford.
She doesn’t have a shop or a stall. She simply keeps her bags tied together in a colorful bundle. When it’s time to move on, she picks up her wares and walks down the street.
This level of entrepreneurship is commonplace in India. Across the street from my flat, a teenage boy sets up a pani puri snack cart after school. People invest in stalls that serve coffee, rolling carts of fruits or tee-shirts, folding tables of wallets, or simply an armful of handmade string bags.
Alex Salinsky been living and working in Bangalore India, leading international teams, practicing transcendental meditation, and eating with his hands.
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